How To Market Wine To Millennials: The Millennial Wine Competition

How To Market Wine To Millennials: The Millennial Wine Competition

The Millennial Wine Competition

The new generation of wine consumers pay little attention to what a wine scores out of 100. While I understand the importance and tradition of submitting wines to be tasted and scored based on quality – I don’t believe that those ratings carry as much weight as they used to when it comes to young wine drinkers.

The Millennial Competition is changing the way wine, beer and spirits are scored and tasted. By focusing on the millennial generation (approx. 1981-1996 according to the Pew Research Center), this competition gives industry professionals, influencers and celebrities the opportunity to score wines. Wines are submitted by producers and put into blind tasting flights based on varietal. It’s giving wine an entirely new rating system focused on the sensory experience of judges that represent a wide variety of consumers.

By forcing the generation of label-lovers to blind taste and rate wines on a Bronze, Silver or Gold scale – the founders Olivera and Amanda are gathering the most important information of all. Do people enjoy your wine?

As explained in more detail in this Market Watch Mag article, E. & J. Gallo Winery has been investing in the research behind how to successfully market to millennials. According to the article, the generation must be broken down into subsets based on consumer behaviors and beliefs. An attempt to market to all millennials is like trying to market to all Americans. Your marketing will be too broad to truly find your niche.

What the Millennial Wine Competition has succeeded in doing is separating millennials into different consumer subsets, which may overlap for some people, but include wine, beer and spirits. Each alcoholic beverage competition includes judges from a range of backgrounds that may include Sommeliers, Wine Bloggers, Actors, Models or wine nerds with a degree in Viticulture & Enology (me). This business model reaches a range of audiences that may not be the target for wine marketing, but are influenced by the recommendations and scores from the judges. Oli and Amanda have revolutionized the wine rating system and expanded the audience of wine consumers. It’s genius and it was a blast. I had an incredible time trying red wines for my flight virtually with the other judges, as we tasted Cabernets and Syrah/Shiraz from around the world.

How it works

Producers submit their wines to the competition to be judged among blind tasting flights of similar varietals and will receive a score by the hand selected judges. More details on the process can be found on their website here.  The wines are scored on a Bronze, Silver and Gold scale individually by each judge and then all of the judges decide on a score that best reflects the group. The labels are hidden to prevent any bias based on if you like or dislike the branding.


Marketing to Millennials

The Wine Experience

Being a millennial, I have focused my career on developing strategic marketing and branding to target this new generation of wine consumers. This dynamic and curious group of wine drinkers wants to enjoy the wine experience. This is how wine bars have drawn in cult followings, because they developed a fine tuned brand and focused on a niche market (check out Melody, Los Angeles and Madalena’s, Perth).

For wine bars this translates into your wine list, the events you host, the producers you highlight on your social media and more. For wine brands and producers, this means communicating your story and what makes your wine special. Define what makes the experience so enjoyable when a consumer opens your bottle of wine. Chisel down your business and define your purpose. Then market the HELL out of it. 

How To: Successfully Market Your Wine Brand on Social Media

Defining your target audience is the first step, or else all other tactics will be overlooked. You want to find the audience that every time they come across your posts, they feel that it was created for them specifically. Thoughtful communication is the key to developing brand loyalty. 

Keep your branding consistent across all platforms (Instagram, Facebook, Twitter, Website & of course your wine labels and tasting room marketing materials)

 

Focus on communicating the wine experience, how does opening your bottle of wine or sitting at your wine bar improve the drinking experience for the consumer?

 

Engage with your audience on all platforms, consistently

 

INVEST IN GOOD PHOTOGRAPHY! As a business, make it a top priority to put out high quality content and invest in a photographer if you need to. iPhone cameras are also pretty incredible nowadays 


Check out the winners (with prices!) of the 2020 Millennial Wine Competition here.

Of course these marketing tactics can work on all generations, but there is an appreciation for authentic and thoughtful branding among the younger wine consumers. That generation may not be the right target audience for your brand, but understanding what kind of consumer defines your audience and targeting them specifically will create more brand loyalty in the long run.

Happy sipping!

Australia’s Best Kept Secret: The Wine World of Perth

Australia’s Best Kept Secret: The Wine World of Perth

I have found the buried treasure!

It happens to be in Perth, Western Australia. Seemingly absent on many world traveller’s bucket lists. Given the slow but steady global recognition, Perth has remained a one-of-a-kind, beach focused, culinary treasure dazzling along the Swan River. It never feels too crowded or diluted. Easy to use, clean and organized train lines can take you from the outstanding Indian Ocean coastline to the lively and towering CBD. The city sits three short hours (by car) away from one of the world’s most incredible wine region. Margaret River is the wine paradise of the world, producing some of my favourite wines. Find out where to go wine tasting in Margaret River here.

The isolation that claims to make it unreachable, instead allows for only travellers who are truly interested in the beauty and complexity of the city to make the trek. The distance travelled is repaid in endless sunshine, melt in your mouth toasties and nightly sunsets that produce colours I have never seen before. Having been to most of the world’s famed metropolitan cities, there is something special about a major city without all the chaos and speed. A city where you can head to the Cottesloe beach in the morning and sit on a rooftop bar overlooking the Swan River for happy hour.

While living in Perth, I made it my personal goal to try all the great wine lists in the city. In Perth, wine lists are taken very seriously. Wine connoisseurs are hidden among the masses but they are making their mark. The wine industry is growing rapidly and palates are evolving. Starting with the wine region and seeping into the city, the wine industry is innovating constantly. Every restaurant and wine bar that I have been to has customized glasses with a subtle yet aesthetic logo. I applaud the attention to detail. Wine in Perth is appreciated and celebrated. Every wine list has a beating heart and is curated with creativity and pride. The wine industry in Western Australia feels different. It feels inclusive and understated. 

Perth is special, there’s an energy and sophistication that reaches to the edges of the city. It’s a hidden treasure.  Thinking about visiting Perth? Or moving? Do it. I did not have one moment of regret while living there and I miss it every single day. Australia’s best kept secret. Only tell the people who will appreciate it! Part one of my adventure to try all the best wine lists in the city, below are my favourites right now. Happy sipping!


Petition Wine Merchant

Perth CBD
SHOTBYTHOM-2020-4343-2-e1591922587522Source: State Buildings

My favorite place in the Perth CBD? The State Buildings. Hands down. A historic landmark in the heart of Perth. The State Buildings collectively have 140 years of history. “Reimagined and revitalised,” the buildings were restored in 2015. Sitting on the throne of the buildings is the gorgeous COMO hotel. Within them resides some of the best restaurants and bars in Perth. Home of Petition, a group of individual venues that focus on producer relationships and unmatched quality.

There is nothing I love more than a wine bar with a wine shop. Not only do I love the simple elegance of wine covering the walls of the interior, but it’s a bookstore for wine lovers. At Petition Wine Bar & Merchant, you can look at all the labels and unique brands, figuring out their stories and flavor profiles. Explore wines you have every week and ones you’ve never heard of. Curated by Emma Farrelly, who is taking the wine world by storm and creating award wining wine lists and labels as she goes! Find a bottle that you can’t put down? Open it and enjoy it at one of their small tables in the bar. Small bites (& oysters!) available to have with the wine that you just selected from the shelves. It’s simple, but it is executed perfectly. Ambiance is difficult to find, but with Petition it feels so easy. Not in the mood for wine? Grab a beer or meal at the Petition Beer Corner or Petition Kitchen right down the hall!


Mayfair Lane

West Perth
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How much do you love London? Now close your eyes and imagine the feeling of being in London, but instead there is sunshine every day. You’re sitting on the patio at Mayfair Lane, a ten minute walk from the CBD. The sun is shining, the bar is packed and you are looking at a menu with bangers & mash AND Veuve Clicquot on it. One of my favourite spots in the Greater Perth area. Mayfair Lane is a “distinguished renegade built on the traditions of the Great British gastro pub & dining room.” Also translates to my heaven on earth.

The award winning wine list, curated by the one and only Foni Pollitt, features regions from all across the globe. A bible for wine lovers like me. Her personality and exquisite taste is found on every page. Foni is an internationally recognized wine expert with the spirit to keep the wine industry alive all by herself. She’s the best of the wine world and Mayfair Lane carries that recognition to the streets of Perth. Foni and her husband Chris Pollitt started Mayfair Lane in early 2016 and I am so thankful they did. Oh, and they have outstanding marketing. I couldn’t love this place more if I tried.


Lulu La Delizia

Subiaco
24-1400x0-c-defaultSource: Lulu La Delizia

Do you know the feeling when you’re falling in love? The feeling that makes you pause, breath in and forget about all of your troubles? That’s how you feel dining at Lulu La Delizia. Started by Chef Joel Valvasori-Pereza and nestled in the alleyways of Subiaco, you’ll find Lulu’s bustling from the early arvo to the late evening. You know you’ve found it when you spot black and white striped umbrellas in a welcoming courtyard that spills into the alley and an intimate dining room lined with delicate lace curtains. You’re under the impression that you’ve been invited to be a part of the family traditions of Joel Valvasori-Pereza and Luigia Valvasori, his Nonna, who the eatery and wine bar is named after. You’re transported into the heart of what makes Italian food and dining so incredible, with authentic yet simple dishes and incredible service. 

Lulu’s is one of my favorite restaurants in the world. I wish I went more when I was living in Perth. The extremely well versed and passionate wine program led by Alex Rogers is out of this world. He gives you subtle excellence with eclectic taste that highlights some of the best wines from Italy and Australia, with a few notable labels from other regions to complement the cuisine. To this day, my favorite Italian wines were poured for me at Lulu’s. Paired to perfection with the Chef’s menu that pushes the limits of what you knew about flavor and creativity in the kitchen.

Go for dinner, go for lunch. Go every day if you must. You’ll thank me later. One of my favorite profiles on Lulu’s by Young Gun Of Wine can be found here.

Young Gun Of Wine is championing the future of wine by focusing on young winemakers, exciting wine labels and must visit wine venues. Follow them, subscribe and thank me later.


What is your favourite wine list in the world? Big ask, I know. But come on, there has got to be one that comes to mind. 

Happy Sipping! 

This is just SBS! The beauty of the Sauvignon Blanc Semillon blend

This is just SBS! The beauty of the Sauvignon Blanc Semillon blend

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It really is just complete BS that I have never heard or tried a Sauvignon Blanc Semillon blend before I moved to Perth. The wine world NEEDS more of this balanced and bright wine with a touch of oak (no not you Chardonnay). These varietals seem to compliment each other so well, I can’t drink them by themselves anymore!

So where do they come from? What’s the SECRET?

Sauvignon Blanc Semillon: Old World

Do you ever go to research something and find exactly what you were looking for? For example a timeline covering the complete history of the SBS blend from Wine Australia? Never usually happens to me, either. But here we are.

To go back further, Sauvignon Blanc Semillon blends originate from France (of course). According to Wine Searcher, both white varietals are predominant in the Graves district within the Bordeaux region of France. Both Sauvignon Blanc and Semillon can also be used in dry and sweet wines. Usually involving botrytis, these varietals can be used to make Sauternes – also from Bordeaux. Sauternes are sweet dessert wines usually with strong honey notes and a gold colour.

The Bordeaux Region

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Source: Wikipedia

The Graves AOC is notable for red varietals and the blend of Sauvignon Blanc Semillon. The Bordeaux region has a temperate and Mediterranean climate, with maritime influence from it’s close proximity to the ocean. Sunlight during the day on the growing vines and cool nights to break up temperatures throughout the canopy make this region something very special.

The SBS blend is the modern twist on what used to be a classic white varietal blend from the region. Adapted to changes in the consumer palate and demand. White wine blends that are crisp, dry and fresh have become predominantly more popular among wine drinkers around the world.

Sauvignon Blanc Semillon: New World

DO YOU KNOW WHO ELSE HAS THIS CLIMATE? The temperate and Mediterranean climate with ocean influence and ample sunshine? Margaret River, Western Australia. Sauvignon Blanc Semillon blends have erupted throughout the New World, gaining traction with unparalleled quality and popularity in Wine Paradise. The Australian sunshine ripens the grapes, yet ocean breezes in the afternoon cool the canopies down throughout the evening leaving natural acidity and powerful flavour accumulation.

Sauvignon Blanc and Semillon, separately, have been predominant white varietals in Australia throughout it’s winemaking history. According to Wine Australia, it was around 1831 that Semillon was introduced in the Hunter Valley and the early 1800s for Sauvignon Blanc. They also do not put the accent on Sémillon, which takes some getting used to. The Margaret River region was pioneered by Dr. Tom Cullity in 1967, after he studied the reports written from Harold Olmo, from the University of California Davis (!!!), describing the wine grape potential of the south-west region of Australia. Tom Cullity founded Vasse Felix (!!) and kickstarted the discovery of a region that has maintained a consistent climate year after year and is producing world renowned wines.

Described as “inherently complimentary” these two varieties can produce a blend of wine that takes the desirables from each varietal and creates the seamless fusion now nicknamed SBS (Wine Australia).

Sauvignon Blanc Semillon: The Blend

Sauvignon Blanc is a white varietal with bright flavours, green grass and subtle tropical fruit notes. Semillon is also a white varietal with typically light/medium body, delicate honey notes and citrus. Together? Usually involves oak maturation, producing a medium bodied wine with the perfect array of tropical fruit, citrus and good acidity. The SBS blend is predominately Sauvignon Blanc whereas another popular interpretation is the SSB, predominantly Semillon.

It really is one of my favourite blends. As I have only ever had it from Margaret River, I would highly suggest any SBS from this Wine Paradise. All dynamically different but involve innovative and unique winemaking processes.

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What to try!

But I also have not had an SBS that I don’t like. Explore this incredible blend and support this special region, happy sipping!

 

 

 

A Solo Traveller’s Love Letter to Bali

A Solo Traveller’s Love Letter to Bali

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Traveler or traveller? It might just be me but the double L sounds much more sophisticated. As most British-English words do.

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One week in Bali, my first solo trip and my first Christmas spent away from my family and my hometown. Solo travel feels like a kaleidoscope. It takes you on an emotional rollercoaster from the second you buy the plane ticket to the moment you’re back in your apartment at home. To preface my experience in Bali, I will be publishing (holding myself accountable by putting it into writing) three posts on my trip. The first, which you are currently reading, will be the honest and heartfelt love letter to my trip. The next post will be a Bali Travel Guide and the final post will be a reflection in about a month on how my perspective has changed since being home.

I believe that everyone (women, especially) should take a solo trip. Whether it be a weekend away or across the globe. Not only do you feel like the strongest and most resilient version of yourself, but you also begin to see what truly makes you the happiest. It can be really hard! Or it can be a complete walk in the park. Or both.

Arriving in Bali was electric. From the second you get off the plane you are thrown into a world so full of energy that it blows you away, literally. The second I walked off the plane, crossing the threshold, my straw hat blew right off my head and went straight in the direction of the plane engine. My new hat, it was one of those hats that feels as if it was created just for your head. Measured and tailored specifically for that awkward shaped head of yours, that you’ll probably never find again. Well, that perfect hat was flying straight for the jaws of the plane engine. The hat survived and no plane engines were hurt in the writing of this post. But it was surely an entrance. Welcome to Bali!

The country itself is a dream. A spiritual haven full of beautiful food, people and history. The first half of my trip was everything I had wanted it to be, a gorgeous Airbnb, delicious food and spa appointments every day. Bali is very affordable, safe and relaxing, if you allow it to be. I was hyper aware and followed nearly every rule given to me about avoiding the treacherous bali belly, food poisoning, that was given this cheeky name since more than half of the tourists get it. It’s basically unavoidable so I knew it would happen at some point. Being sick in a foreign country was something I had not prepared for. Not because I was worried I would never get better or there were no hospitals, but because it really shakes you awake to the idea that you are so far out of your comfort zone and the sickness drains all the energy you have towards making sure it’s the trip of a lifetime. It was really hard and I felt really alone. Bali let me feel this way but the sun would rise every morning asking, very politely, if it could show me more of what the country had to offer. It didn’t swallow me whole, it silently waited for me every day to feel a little bit stronger and more comfortable with myself and welcomed me back to paradise. My first solo trip was much harder than I ever imagined, but I couldn’t think of a more incredible place to feel lonely.

Day 4. I bought a journal that was made of recycled paper with “Bali with Gratitude” on the cover. I bought the journal halfway through the trip because I figured if I was having all of these emotions I should try writing them down. I decided to give journaling a chance! I was feeling more healthy and I was finally in Ubud. Ubud was a spiritual oasis among the mountains and jungle. It was Christmas day when I bought the journal, I was aching to be home for the holidays with my family. But I had chosen to travel the world! I was lucky enough to do so, I had to enjoy it as much as possible. It could have been the pressure I was putting on myself to enjoy it that ultimately made it the most difficult. Ultimately, I was in Bali and I was full of gratitude to be there in the first place. That’s why I bought this journal specifically. I was feeling happier and excited that I got the chance to be revived emotionally in this beautiful part of the world. Ready to start my first journal! But I didn’t have a pen.

Two days later, still no pen. I was finally ready to open up to the beautiful pages of this book but didn’t have the tool to even put the words on the page! Nobody had an extra pen, not the Airbnb host, not the pharmacy, there was no stationary store to buy a pen. Where did the Balinese people go to buy their PENS!? Finally, when I was lured into the only French Bistro in Ubud, feeling back in my comfort zone amongst French jazz, walls lined with wine bottles and French Onion soup, they had an extra pen! YES! A good pen too. There was something grounding about being in my comfort zone again. Funny, that my comfort zone involves Côtes du Rhône red wine and a menu that includes Croque Madame.

So what did I write in my new journal that I had been waiting so anxiously to write in? I wrote an apology to Bali. I was apologizing for trying to take my first solo trip during the holidays, pushing my limits and emotional capacity. I was in my dream destination and I was sad, it felt so wrong! It wasn’t personal, it wasn’t Bali. Trying to force a solo trip during the time of year that you want to be surrounded by your loved ones was harder than I ever imagined. I realized that being home for these moments was priceless, it was worth more than your dream destination. I learned my lesson. But I was still sorry, sorry I had to realize these things on a trip I had been waiting for since I first watched Eat Pray Love. I had idolized Julia Roberts strength and resilience to be able to see the world solo. It’s also a film adaptation, it doesn’t show the moments of solo travel that are the hardest.

The most incredible part about solo travel is being able to feel sad and having the ability to pull yourself together, slap on sunscreen and your perfect sun hat and continue exploring. Anxiety and fears aside, you are alone for a week and you still get up every morning and enjoy the island crafted coffee, get on the scooter and tour the country that ends up being more beautiful than you every imagined. I asked Bali for forgiveness.

Dear Bali,

It isn’t personal. I’m just not the travel alone during the holidays and summer Christmas kind of girl. I think I need a solo trip during a time where I won’t feel so lost without my family and traditions. I don’t want to be the only person who says Merry Christmas. I want to wear a sweater and feel a wind chill when I walk outside finding warmth in a glass of red wine. Comfortable and accompanied by the people that I love the most. Please forgive me?

From Dria, with love. 

The day after I wrote this. I woke up to a morning that was singing with forgiveness. I asked and what I received was more than I ever imagined.  The island opened it’s heart to me. The ‘Island of the Gods’ knew exactly how to respond. The best was yet to come, the low points were about to feel like a distant history. My last day in Bali was a cultural tour, it was raining and the island came to life. It was a tropical storm of beauty. From temple to temple, I became more aware of how much life this island had to give. I was full of happiness to be able to not only witness the preservation of such beautiful history and culture, but to feel a part of the legacy and purity of the Balinese culture. I asked for forgiveness and I got a letter in return. A letter without words and with just a feeling of comfort and acceptance.

Instead of an apology, now I’m writing a love letter to Bali. Thank you for your beauty and forgiveness. I can’t wait to come back.

What’s your dream solo destination?

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Wandering to Perth, Western Australia! American Working in the Australian Wine Industry

Wandering to Perth, Western Australia! American Working in the Australian Wine Industry

I must really be taking this whole “wander” for wine thing seriously. Yesterday I wandered (with a job & visa) to one of the furthest wine destinations from my home. Say hello to Perth’s newest expat!! Australia is not all shiraz and sunshine! Western Australia is the home of some of the most noteworthy and consistent maritime climates in the world for wine. Vineyards in Margaret River, about three hours south of Perth on the southwestern coast represent the largest winemaking region in WA. Producing Chardonnay, Cabernet Sauvignon and other classic Australian varietals.

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Source: The Western Australian

After graduating from UC Davis with a degree in Viticulture & Enology, I had explored aspects of the wine industry that allowed me to chisel my own marble sculpture of a career that I ideally wanted. While loving the technical and hands on aspect of heading into the cellar, I found that my interests and passions in the industry were more focused on the marketing and business development side. If you can’t tell by now, I love wine. But what I love more is the experience that wine creates across generations and continents. It’s the universal language that can be easily understood and enjoyed without a translator. The experience that the wine industry provides for it’s consumers creates an achievable life of luxury with every bottle.

I started to explore jobs in California and New York within the business side of the industry. What I found was different strong holds in both regions.

New York: Small concentration of production, massive distribution and import job opportunities, many sales jobs in Manhattan.

Los Angeles: Large quantity of production jobs, sales jobs with large wine distributors and many wine service jobs.

I was applying and interviewing and found that I was turning down opportunities because they didn’t feel like the stepping stone I was looking for. So I looked further (apparently as far as possible).

I’ve been in LOVE with Vasse Felix in Margaret River ever since I started my education in wine. They embody traditional winemaking while targeting a global audience. With impeccable marketing strategy, a vineyard in one of the most beautiful places on earth and an international mindset, they have pioneered a small part of the world into the hearts and cellars of wine drinkers around the world. They are sharing wine paradise with the world, and I AM SOLD.

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Vasse Felix Estate. Source: Winedering

Starting November 1st (ha yes, the one tomorrow) I will be starting a six month internship in the Sales and Marketing department of Vasse Felix based in Perth, WA. It’s not common for companies in Australia to offer internships, but based on the visa options, it works out the best for this position. The work holiday visa only allows you to work for the same company for 6 months of the 12 month visa. Extending your visa includes farm work or company sponsorship.

Vasse Felix was not hiring or looking for a UCD grad living in Los Angeles, but I bought Linkedin premium and started reaching out to the company in February. I wasn’t (consciously) looking for a job, but I wanted to understand the company and get advice on how to navigate the business side of wine. It took about six months to finalize an offer and LOTS of follow up emails, but I knew from the first Skype call that I wanted Vasse Felix to be the Mr. Miagi of my Karate Kid career.

Lesson? Sometimes looking for a job is extremely daunting and seeing that you are 1 applicant among 49 on Linkedin doesn’t feel promising. How I’ve found the most important career stepping stones has actually been dissecting the process and finding the company first. Find a company that excites you and creates a brand/strategy that embodies the way you visualize success. The wine industry is different, I have found extremely helpful and kind people who want to give me advice and referrals. But I would never have bought my one way ticket to Perth if I hadn’t bought Linkedin Premium (since canceled because my god it’s expensive!!!) and decided to put myself out there. 

I’ve been drinking my fair share of California & Washington wines in order to get my fix before the move. No Trader Joe’s deals for six months, I’ll survive right?

After doing all of this research and the information I have learned through networking, working in the wine industry is a huge draw for US Citizens moving to Australia. If you are looking for a harvest or cellar job, I would recommend looking at these websites, Wine Jobs Australia, Wine Industry Jobs, Wine Jobs, and more!! But the best way to get connected is through the people who have already worked or done harvest there. The wine community in Australia is hired almost predominately through word of mouth or referrals. Keep your friends close and your harvest coworkers closer, because they may just know someone from Oz.

I’m absolutely terrified but there is nothing I wanted more than to work for this company and explore the world. Ask and you shall receive apparently. Stay tuned for my big move DOWN UNDER!!! Cue Men at Work.

Cheers and Happy Sipping!

The Happiest Hour

The Happiest Hour

Money can’t buy happiness but it can buy drinks at Happy Hour. We all want to be happy and we all want drink discounts, right? That’s where we get the beautiful creation of happy hour. I’ve drank at my fair share of happy hour’s across the West Coast and it’s about time I created a Master List of my favorite HH in Seattle (more locations to come!!)  While this is specific to a killer wine list on the happy hour menu, these places usually have great cocktails and appetizers no matter what your drink of choice is.

Seattle, Washington

Barolo Ristorante

Downtown Seattle

This chic and tastefully elegant Italian restaurant is one of the Seattle greats. With glistening chandeliers, an outstanding wine list and out of this world pasta and meat dishes. Make a reservation for dinner and enjoy an incredible meal from start to finish. But what is even better is their Happy Hour. My favorite dishes on the bar menu include and ARE NOT limited to: Grilled pacific calamari, Rigatoni pasta with beef and veal ragú and the baked escargot (TO DIE FOR).

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Monday-Saturday: 3:00-6:30pm and 10pm-midnight

Sunday: All day starting at 3pm

50% off the bar menu
$5.75 glass select white, red, and rose’
$20 bottle of white, red, and rose’
$5.00 draft beer

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Source: Barolo

Purple Café & Wine Bar 

Downtown Seattle, Bellevue or Woodinville

“Where a global wine list meets seasonal Northwest ingredients” WOW. Talk about my kind of place. Purple is a industrial dream, with impressive metal work in all locations highlighting the dark and mysterious ambiance. With a never ending hand selected wine list that feels like a well written novel paired with exquisite and perfectly prepared dishes. Don’t you dare leave without trying the sea salt caramels. They taste like true love. What else to try: Warm baked brie, Crispy lemon-chile calamari and I usually always try the Washington wine featured on the menu. Currently: Lu & Oly Chardonnay, Columbia Valley, WA.

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Daily 2-5pm

Happy Hour menu includes $7.50 glass of featured wine or 40% off listed price of the featured wines by the bottle

Cocktails, Beer & Snacks also listed on HH menu

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Source: OpenTable

Stoneburner

Ballard

Located within Hotel Ballard, Stoneburner has an everlasting sophistication that feels like you landed in the perfect era during a trip through time. With a corner of the restaurant showcasing walls of the incredible wine collection opposite the art deco and classic full service bar. It’s a gem within the urban and artsy streets of Ballard. With a stone hearth focused kitchen, the small plates are served family style for the table. This would be a place to start with wine and finish the night with a masterpiece cocktail. Must try: CRISPY CASTELVETRANO OLIVES stuffed with mozzarella (not on HH menu but WORTH IT), classic pepperoni pizza and the Asti Fizz.

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Daily from 3-5pm

Happy hour menu includes salads, pizza, cocktails and WINE FLASKS 500ml flask of white/red/rosé for $10.

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Source: Stoneburner

The Walrus & The Carpenter

Ballard

One of my favorites. My heart feels so full with the incredible memories I have from this place. They are known for their oysters (YUM) and seafood. They are an enchanting and eclectic spot in Ballard that provides an oasis in the city for sea lovers and wine lovers alike! The interior design is warm and incredibly darling. As Total Happy Hour describes, “The Walrus and the Carpenter blends the elegance of France with the casual comfort of a local fishing pub.” With a hand selected and unique wine list that pairs perfectly with the sea fare, this is the perfect place to spend your evening.

HH

Oyster Happy Hour Monday-Thursday 4-6pm

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Source: The Walrus and The Carpenter

Of course, there are many more incredible places for HH in Seattle, but these places have my heart and will forever be in my brain bank of some of my favorite places in my hometown. What is your favorite place for HH in Seattle?

Money can't buy happiness, but it can buy drinks at Happy Hour (1)

Happy sipping!